Spiegel Takes Fashion Forward
Spiegel refreshes its brand to reach a more style-conscious demographic
By
Alicia Orr
, Editor In Chief
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
As a result, says Payner, “We became less relevant to our customers. We were in kind of this disconnect phase with our customers.”
The turnaround team set out to try to reduce the time it took to implement new styles in the various catalogs. In addition, the company learned it had two main issues to tackle: product quality and improving audience perception through its advertising presentations.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2013/10/5-tools-for-mobile-marketing.jpg&w=51&h=51&c=true)
Related Content
Comments