Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

Spiegel Catalog’s Buyers
* 2,631,994 12-month buyers
* 84 percent are women
* Median age: 43 years
* Average unit of sale: $150
* Median household income: $60,000-plus
* List manager: Direct Media
Contact: Karen Mayhew,
(203) 532-2307

Spiegel Timeline
1865 Spiegel starts as a furniture retailer by Joseph Spiegel.
1905 The first Spiegel catalog is mailed.
1976 Spiegel identifies a new market segment: working women.
1982 German retail conglomerate Otto Versand buys Spiegel and later sells its shares to a group of individual investors.
1995 Spiegel goes online.
1997 Spiegel Catalog Inc. is spun off as a subsidiary of The Spiegel Group.