Spiegel Takes Fashion Forward

For instance, next spring it plans to launch a Modern Classics catalog as a new specialty business. The book will feature business casual clothes in classic styles.

“The move is a direct response to what our customers told us,” says Payner.

Looking back on the past few years, Payner says, “There’s a reason to buy from Spiegel today. We have a brand style, and we’re demonstrating the Spiegel style through our products and in our catalogs.”