Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

The catalog company’s Web business experienced a 205-percent increase in sales in year 2000 from the prior year, though Payner wouldn’t reveal specific dollar figures or what percentage of the total business is generated from the Web vs. catalog.

What the Future Holds

Spiegel Catalog continues to identify opportunities by testing new areas and expanding on those that make sense.