Spiegel Takes Fashion Forward
Spiegel refreshes its brand to reach a more style-conscious demographic
By
Alicia Orr
, Editor In Chief
and Catalog Success
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those who shop just through one channel.
“In terms of our online business, we view it as another channel, another way for our customers to buy from us,” says Payner. When it comes to the Internet, Spiegel’s theme is to offer customers the convenience of shopping Spiegel “in a way that best suits their lifestyles.”
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