Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

those who shop just through one channel.

“In terms of our online business, we view it as another channel, another way for our customers to buy from us,” says Payner. When it comes to the Internet, Spiegel’s theme is to offer customers the convenience of shopping Spiegel “in a way that best suits their lifestyles.”