Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

In addition, Spiegel uses the Internet, including banner ads and placement on search engines, for prospecting. Featuring a total of more than 15,000 items, the

Spiegel Catalog Web site (spiegel.com) has some items on it that are not in the catalogs. “It’s a great testing ground for us,” says Payner.

Spiegel actively cross-promotes the Web and catalog channels. “And they do cross-over,” says Payner, noting this impressive fact: Customers who shop through both the print and electronic catalogs spend three times as much as