Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

In addition to space, Spiegel taps into some other print prospecting media. Says Payner, “We use postcards to get customers to order a catalog for $10. That price includes a merchandise certificate to put toward their first purchase, and this marketing program pays for itself,” says Payner. The company also mails smaller prospecting catalogs to some lists.