Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

Created by agency Cramer-Krasselt/Chicago, all the ads display the Spiegel logo, and the 800 number to call and Web site address to visit to “Get the Fall Big Book.” The direct response ads appeared, along with a business reply card or envelope, in 21 leading women’s and style-oriented magazines, including Harper’s Bazaar, House Beautiful, Marie Claire, Martha Stewart Living, and O, The Oprah Magazine, this past summer.