Spiegel Takes Fashion Forward

Under the tagline, “Here’s to being a woman,” the ads are intended to be witty and eye-catching at the same time. Copy in one ad states: “We can play sports. We can make millions. We can wear spaghetti straps” and shows a woman in a spaghetti strap dress with faux-fur trim. Another ad reads: “Men get the basement. We get the rest of the house. You do the math”; it shows silk sari bedding.