Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

In Search of Spiegel Shoppers: Prospecting Online and Off

Since it’s not cost-effective to mail copies of its Big Books to all of its prospective buyers, Spiegel relies on other print media for prospecting. One of the key ways Spiegel brings in new customers is through space advertising. And its print ads recently got a face-lift to go along with the catalog’s new fashion-forward focus.