Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

The catalogs are printed by either R.R. Donnelley & Sons or Quebecor World, and according to Payner, paper is a key ingredient in creating a quality catalog presentation. She explains, “We choose high-quality stocks to print our catalogs on. Our catalog is our only view to the customer, and we don’t want to do anything to risk losing depth or color accuracy.”