Spiegel Takes Fashion Forward
Spiegel refreshes its brand to reach a more style-conscious demographic
By
Alicia Orr
, Editor In Chief
and Catalog Success
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The catalogs are printed by either R.R. Donnelley & Sons or Quebecor World, and according to Payner, paper is a key ingredient in creating a quality catalog presentation. She explains, “We choose high-quality stocks to print our catalogs on. Our catalog is our only view to the customer, and we don’t want to do anything to risk losing depth or color accuracy.”
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