Spiegel refreshes its brand to reach a more style-conscious demographic

By Alicia Orr , Editor In Chief and Catalog Success

On the production end, Payner says the company has taken small steps into the digital world by using digital photography for some of its product shots, mainly of items such as vacuum cleaners, TVs and stereos. “But,” she explains, “we don’t use it for our fashion shots, because we don’t get enough depth to really show the color and texture of our apparel and home fashions.”