Spiegel Takes Fashion Forward

Spiegel mails three major books a year—spring, fall and Holiday—and 83 different catalogs were mailed in 2000, including a variety of seasonal and specialty catalogs, among them: Onview, Kid’s Resource and Spiegel Life, a recent addition geared toward the younger customer, average age 32.

Catalog copy is written in-house. Art direction also is done in-house, but Spiegel does use freelance fashion photographers.