Spiegel Takes Fashion Forward

Of course, Payner admits, “It forces you to assume some risk when you try something new. But we learned before you can’t just rest when you have a formula that works, because your customers will change, and we need to change along with them.”

Merchandising’s New Strategy

With Payner at the helm, Spiegel began creating a new brand style for itself. First up: the merchandise. In addition to the renewed emphasis on quality control, the merchandise had to be refined to meet customers’ needs.