Case Study

Upon the software’s launch in early 2004, this figure was drastically reduced. DAM’s time-saving capabilities are its greatest strength, says Opiekun. In fact, Sperian Protection found DAM so valuable that it recently upgraded the version with a relaunch of its resource Web site in January.

“If you’re using an application that lets you quickly and appropriately search for your content, by which someone can find it faster, that’s certainly going to increase efficiency in producing new media or updating media,” says Bill Sheeran, director of product management and marketing at ClearStory. “It’ll also reduce the costs associated to reproduction.”