Case Study
Sperian Protection Frames Its Costs With DAM
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Joe Keenan
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To simplify the processes involved in downloading product images, Sperian Protection uses a digital asset management system (DAM).
As a result, the $1.1 billion multichannel B-to-B marketer of personal protective items — including safety eyewear, respirators and industrial gloves — doesn’t have to rely on drawers full of CDs to store the nearly 10,000 product images available globally. Rather, it uses ActiveMedia DAM software from ClearStory Systems.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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