E-commerce Insights: Speed Up Your Site to Sell More

→ Let users decide whether to click on additional image views, e.g., enlargements or close-ups. Use the smallest images you can without sacrificing merchandising considerations.

→ Shrink image files to their display size. Never resize large images on the client via height and width tags.

→ Use smart cascading style sheets (CSS) to reduce markup. Use the cascading property of CSS to style your whole page in one place, overriding where needed. You shouldn’t have to repeat font information for each row in a table, for example. Apply the style to the entire table. (Better yet, apply a default style to every table on the site and override as needed.)