E-commerce Insights: Speed Up Your Site to Sell More

→ Always use height and width tags on images so browsers can size the page immediately.

Strategy 3: Send Less Data (Fewer Bytes)

By taking video and sound off of your central navigational path, your images will be the largest files sent. Use smaller images optimized for Web resolution. Pull extra bytes from your HTML source by deleting white space and comments. Minimize the number of files included to reduce the overhead of each HTTP request.