E-commerce Insights: Speed Up Your Site to Sell More
Four broad strategies and 24 tactics to help your site burn rubber
→ Separate broadband and regular content. If it makes marketing sense, offer larger images, Flash, sound clips and video. Make them optional. Denote slow links. Let users decide if they want to use them.
→ Alert customers to possible delays. If an operation will take some time — e.g., checking product availability, generating a custom quote, rendering an image — let users know they’ll experience some wait, and provide a dynamic progress bar.
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