E-commerce Insights: Speed Up Your Site to Sell More

→ Improve the speed and quality of your site search. Evaluate hardware solutions like Google’s Search Appliance, and software solutions, such as Endeca or Celebros.

→ Shorten your shopping cart checkout path, if possible. Optimize checkout for the most common case. Offer special navigation paths for users with less common needs — such as gift wrap, multiple payment types on a single order and shipping to multiple addresses — to keep the main checkout path short.