E-commerce Insights: Speed Up Your Site to Sell More

Site search is the most frequently used navigation tool on Web sites. Save users time by getting them the right results on their first search attempt. Google significantly has raised the bar for search. So, users will expect your site search to be fast, relevant and robust. Your site search should handle typos gracefully. (Incredibly, as of April 2007, Amazon.com’s search still fails on simple typos.) Your site search should present in-stock merchandise first.