E-commerce Insights: Speed Up Your Site to Sell More
Four broad strategies and 24 tactics to help your site burn rubber
→ Quarterly, shop your site using AOL or another dial-up service. Go all the way through to completed checkout, because about 30 percent of U.S. households still are using it. Fix painfully slow pages.
Strategy 2: Remove Needless Inefficiencies
What’s the greatest speed improvement you can make? Remove the need to serve it. Trim needless steps from your shopping path, and get visitors quickly to what they’re seeking.
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