E-commerce Insights: Speed Up Your Site to Sell More

There’s no “magic bullet” to speed up your site, however. Speed comes from implementing many simple changes. Here are four broad strategies and 24 tactics to speed up your site.

Strategy 1: Manage for Speed

You can’t manage what you don’t measure. So, benchmark your site against your competitors’ sites. Set a goal of being the fastest site among your competitive group within six months. Establish a site speed composite metric, such as average load times of your homepage, typical category page, typical product page and typical site search.