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The Retailer's Source for Content & Community
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The Retailer's Source for Content & Community
Special Report Web Marketing New, Usable Web Marketing Ap
Blogs provide relevant extensions of your core message. Content on your core business site keeps a tight focus on conversion and your essential selling proposition. And while your blog always should link to your core e-commerce site, it allows you to cover a broader range of brand-relevant topics. It lets you participate in key conversations that occur higher in the conversion funnel.