The merchant discovered Kaon's offering could form the centerpiece of a new marketing initiative, providing Display Supply's customers with an interactive design tool that was available 24/7, says Rob Cohen, the company's vice president and principal.
Under the old marketing plan, Cohen would have printed 30,000 catalogs at a time. But by the time the catalogs reached the customer, they were outdated — either a product was no longer available in a particular color, or it had been discontinued altogether. Display Supply often would insert slip sheets into its catalogs, which Cohen regarded as unprofessional.
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The merchant discovered Kaon's offering could form the centerpiece of a new marketing initiative, providing Display Supply's customers with an interactive design tool that was available 24/7, says Rob Cohen, the company's vice president and principal.
Under the old marketing plan, Cohen would have printed 30,000 catalogs at a time. But by the time the catalogs reached the customer, they were outdated — either a product was no longer available in a particular color, or it had been discontinued altogether. Display Supply often would insert slip sheets into its catalogs, which Cohen regarded as unprofessional.