Special Report Web Marketing New, Usable Web Marketing Ap

Case Study: Online Catalog Increases Sales, Reduces Print Costs

By Matt Griffin

Problem: Display Supply & Lighting sought to retool its marketing plan to reinforce its position as a technology leader.

Solution: Implemented Kaon Interactive's 3D Catalog.

Results: A 3-D online catalog is now the centerpiece of the marketing plan, contributing to an 18 percent sales increase in January and February, while lowering print catalog costs.