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Sometimes a product just doesn't hit the mark with a customer, so they'll post a bad review. But most of the time if the product is still good, there's what I call a self-correcting process. Another customer will come along and say, "Hey, you read that wrong or didn't use it properly. This product isn't for you." The community is there to be your arbiters, to speak up for you. And that's so much more credible than if we were to do that ourselves.