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The Retailer's Source for Content & Community
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The Retailer's Source for Content & Community
Special Report Web Marketing New, Usable Web Marketing Ap
—Matt Griffin, associate editor
Blog for Increased Customer Response
By Alan Rimm-Kaufman
While a handful of catalogers have blogs today, many more will begin blogging in the coming months. In this column, I'll discuss the advantages of this new communication channel and offer some basic tips to keep in mind as you grow and improve your blog.