CS: Do you have a sense for how much of your audience is accessing the blogs or the podcasts?
Noren: Our audience is really on the cutting edge and is much more comfortable with RSS and blogs than a lot of consumers. So there's a certain amount of necessary education that needs to go into any program involving RSS and blogs. You have to tell your customers what RSS is, what an RSS reader is and how to use it, and you need to suggest some RSS readers, because some are free and some aren't. You've got to let your customers know what it is, because a lot of people, especially a consumer audience, really don't have any idea. Or if they do have an idea, they don't know how to start using it.
The Retailer's Source for Content & Community
Special Report Web Marketing New, Usable Web Marketing Ap
CS: Do you have a sense for how much of your audience is accessing the blogs or the podcasts?
Noren: Our audience is really on the cutting edge and is much more comfortable with RSS and blogs than a lot of consumers. So there's a certain amount of necessary education that needs to go into any program involving RSS and blogs. You have to tell your customers what RSS is, what an RSS reader is and how to use it, and you need to suggest some RSS readers, because some are free and some aren't. You've got to let your customers know what it is, because a lot of people, especially a consumer audience, really don't have any idea. Or if they do have an idea, they don't know how to start using it.