Blogs and podcasts are a great way to do that. You get interesting people together, get them talking, and people who are interested in that topic or those people will want to know about it. Also there's a lot of blogs that don't see much action, that is, they're not updated as often as they should be. One of the ways we've dealt with that, for example, is we have a blog called O'Reilly Radar, and we have five people, some within our company and some who are just associated with us in some way or another, who post to that. Even though the volume there is lower than it should be, it still has a lot of people subscribing to its RSS feed because it's really interesting people with interesting perspectives.
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Blogs and podcasts are a great way to do that. You get interesting people together, get them talking, and people who are interested in that topic or those people will want to know about it. Also there's a lot of blogs that don't see much action, that is, they're not updated as often as they should be. One of the ways we've dealt with that, for example, is we have a blog called O'Reilly Radar, and we have five people, some within our company and some who are just associated with us in some way or another, who post to that. Even though the volume there is lower than it should be, it still has a lot of people subscribing to its RSS feed because it's really interesting people with interesting perspectives.