Winge: An important principle of blogs is that each piece of information you write needs to stand on its own. It needs to be compelling in a short and snappy way. One of the ways to do that is having a voice that your customers relate to and like. One of the things we did early was give people access to the information behind the scenes or the experts who create that information.
Special Report Web Marketing New, Usable Web Marketing Ap
Winge: An important principle of blogs is that each piece of information you write needs to stand on its own. It needs to be compelling in a short and snappy way. One of the ways to do that is having a voice that your customers relate to and like. One of the things we did early was give people access to the information behind the scenes or the experts who create that information.