Noren: That's really the most important message. Increasingly, people don't have time to go to separate Web pages that companies spend massive amounts of money and time to dress up and optimize. You have to meet your customers where they are. And RSS is a very effective and lightweight process of doing that.
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Noren: That's really the most important message. Increasingly, people don't have time to go to separate Web pages that companies spend massive amounts of money and time to dress up and optimize. You have to meet your customers where they are. And RSS is a very effective and lightweight process of doing that.