CS: You make a lot of your content and products available via RSS. Why?
Sara Winge: At O'Reilly, we say our core mission is spreading the knowledge of alpha geeks — people just like us. People who are ahead of the curve, doing things that boggle the minds of ordinary citizens right now, until mass adoption happens a few years down the road. Some of these things, like blogs and RSS, might not be used by your typical home improvement catalog, but the principle behind what we do is universal. We're really trying to meet people where they are. By putting everything we have into RSS, our customers can have it the way they want it.
Special Report Web Marketing New, Usable Web Marketing Ap
CS: You make a lot of your content and products available via RSS. Why?
Sara Winge: At O'Reilly, we say our core mission is spreading the knowledge of alpha geeks — people just like us. People who are ahead of the curve, doing things that boggle the minds of ordinary citizens right now, until mass adoption happens a few years down the road. Some of these things, like blogs and RSS, might not be used by your typical home improvement catalog, but the principle behind what we do is universal. We're really trying to meet people where they are. By putting everything we have into RSS, our customers can have it the way they want it.