Allen Noren: As a technology company, it was a natural thing to do. It's because we were exposed to this stuff early and through that we were able to see the opportunity. Plus, our audience communicates in advanced ways as well. We would probably like to congratulate ourselves on some of our intuition, but it's also just recognizing where our audience is. Because we write about technology, we're a couple of years ahead of other market sectors.
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Allen Noren: As a technology company, it was a natural thing to do. It's because we were exposed to this stuff early and through that we were able to see the opportunity. Plus, our audience communicates in advanced ways as well. We would probably like to congratulate ourselves on some of our intuition, but it's also just recognizing where our audience is. Because we write about technology, we're a couple of years ahead of other market sectors.