Special Report Web Marketing New, Usable Web Marketing Ap

Allen Noren, director of e-commerce, and Sara Winge, vice president, corporate communication at O'Reilly Media, shared with Catalog Success Associate Editor Matt Griffin their experiences developing and managing these new tactics in Web marketing.

Catalog Success: Why have you stayed at the forefront of a lot of Web innovations, such as blogs, podcasts and really simple syndication (RSS)?