Keep it short and sweet.Company podcasts of 15 to 30 minutes likely will get the most play, Fish says. He also believes your podcast should have an unscripted feel.
Relentlessly promote your podcast.Besides posting your podcast on your Web site, and including a link in your company's e-newsletter and marketing e-mails, there are plenty of podcast directories on the Web interested in listing your podcast. Those include Podcast Alley (www.podcastalley.com); FreshPodcasts.com; Podcast.net; Apple Podcasts (www.apple.com/podcasting); iPodder.org; Odeo.com; and Digital Podcast (www.digitalpodcast.com).
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Keep it short and sweet.Company podcasts of 15 to 30 minutes likely will get the most play, Fish says. He also believes your podcast should have an unscripted feel.
Relentlessly promote your podcast.Besides posting your podcast on your Web site, and including a link in your company's e-newsletter and marketing e-mails, there are plenty of podcast directories on the Web interested in listing your podcast. Those include Podcast Alley (www.podcastalley.com); FreshPodcasts.com; Podcast.net; Apple Podcasts (www.apple.com/podcasting); iPodder.org; Odeo.com; and Digital Podcast (www.digitalpodcast.com).