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The same holds true for blog-tracking sites like Technorati (www.technorati.com), which tracks more than 30 million blogs. Every time you post a new podcast link on your Technorati-tracked blog, the blog search engine makes a note of it, and the visibility of your company's blog increases.
If you're thinking of experimenting with podcasting on your own Web site, or within your company e-newsletter or marketing e-mails, here's a blueprint for getting started, courtesy of Fish and other podcast marketing gurus: