"Podcasts work well in conjunction with blogs, too," he adds. "You can have your podcast direct customers and prospects to blogs to encourage ongoing dialogue with your company."
There are also ancillary benefits to the medium. For example, every time your company posts a podcast on your Web site, search engines like Google make note of the fact that your site has been updated, and tend to propel your company's Web site ranking a bit higher. (As most e-marketers know, search engines love sites that add new, useful content to the Web.)
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"Podcasts work well in conjunction with blogs, too," he adds. "You can have your podcast direct customers and prospects to blogs to encourage ongoing dialogue with your company."
There are also ancillary benefits to the medium. For example, every time your company posts a podcast on your Web site, search engines like Google make note of the fact that your site has been updated, and tend to propel your company's Web site ranking a bit higher. (As most e-marketers know, search engines love sites that add new, useful content to the Web.)