"Podcasting lets you convey information in a friendly, relaxed and inviting way," Fish says. "It gives you the opportunity to let the presenter's personality shine through, draw in the audience and lay the groundwork for future interactions."
Fish conducted his own, informal test of the benefit of adding a podcast to an e-newsletter last fall, with very encouraging results. Specifically, he included a podcast version of a text article featured in his company's October 2005 e-newsletter, and found that the article and podcast together reached twice as many people as any other text-based article in the e-newsletter.
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"Podcasting lets you convey information in a friendly, relaxed and inviting way," Fish says. "It gives you the opportunity to let the presenter's personality shine through, draw in the audience and lay the groundwork for future interactions."
Fish conducted his own, informal test of the benefit of adding a podcast to an e-newsletter last fall, with very encouraging results. Specifically, he included a podcast version of a text article featured in his company's October 2005 e-newsletter, and found that the article and podcast together reached twice as many people as any other text-based article in the e-newsletter.