"They can play a podcast in the background while they do other work on their computers," Fish says. "Or they can download the podcast to a portable MP3 player and listen to it at their convenience — on the commuter train, at the gym or at home."
Not surprisingly, a number of catalog and online merchants have noted podcasts' promotional power, and have begun offering such programs as a way to increase traffic to their sites. For example, Rough Guides (http://roughguides.com), a travel guides merchant, offers several free, travel-related podcasts to get more Web cruisers to click its way. Great Relaxation Music (www.greatrelaxationmusic.com) regularly posts free podcasts to showcase some of the music in the collections it sells. And Texas Music Round-Up (www.texasmusicroundup.com), a cataloger of discount music from Texas, also offers free podcasts featuring selections in its inventory as a way to entice cruisers to take a listen.
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"They can play a podcast in the background while they do other work on their computers," Fish says. "Or they can download the podcast to a portable MP3 player and listen to it at their convenience — on the commuter train, at the gym or at home."
Not surprisingly, a number of catalog and online merchants have noted podcasts' promotional power, and have begun offering such programs as a way to increase traffic to their sites. For example, Rough Guides (http://roughguides.com), a travel guides merchant, offers several free, travel-related podcasts to get more Web cruisers to click its way. Great Relaxation Music (www.greatrelaxationmusic.com) regularly posts free podcasts to showcase some of the music in the collections it sells. And Texas Music Round-Up (www.texasmusicroundup.com), a cataloger of discount music from Texas, also offers free podcasts featuring selections in its inventory as a way to entice cruisers to take a listen.