As a consequence, increasing numbers of consumers and business people of all ages are catching the podcasting bug. "It gives them the freedom to choose when, where and how they listen to it," says David A. Fish, chief executive of I Make News (www.imninc.com), an e-communications service provider that has seen a rapid rise in the number of firms seeking to reach out to clients and customers with podcasts.
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As a consequence, increasing numbers of consumers and business people of all ages are catching the podcasting bug. "It gives them the freedom to choose when, where and how they listen to it," says David A. Fish, chief executive of I Make News (www.imninc.com), an e-communications service provider that has seen a rapid rise in the number of firms seeking to reach out to clients and customers with podcasts.