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The Retailer's Source for Content & Community
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The Retailer's Source for Content & Community
Special Report Web Marketing New, Usable Web Marketing Ap
"During the holiday, our blogs drove over $200,000 in sales," Gniwisch reports.
Takeaway Tip: Link your blog to your commerce site. Make your blogs search engine friendly, using appropriate tags and markup. (For more blog SEO tips, see Spencer's blog at www.stephanspencer.com.)
Conclusion
Blogs aren't going away. And because blogs fundamentally are a "pull" marketing channel, blogs will suffer fewer of the spam problems of "push" channels like e-mail, making it a powerful tool to drive customer response.