Special Report Web Marketing New, Usable Web Marketing Ap

If your company is going to blog, make sure your writing reflects your brand. Just because your chief executive can share her musings about her breakfast cereal with the entire world, doesn't mean she necessarily should.

Takeaway Tip: Blogs can be more than public diaries. Determine which individuals publicly associated with your brand are blogging and how their blogs reflect on your brand. The blogosphere is crowded, so you need useful, well-written content to win relevant traffic.