Blogs don't need to be dry, impersonal corporate-speak. Interesting people with interesting opinions write interesting blogs, and readers find interesting blogs. The best blogs provide a real sense of their authors, and by reflection, of their authors' organizations.
To see how a blog can shape a company's public face, check out Joel Spolsky of Fog Creek (www.joelonsoftware.com), Matt Cutts of Google, (www.mattcutts.com/blog), Robert Scoble of Microsoft (http://scobleizer.wordpress.com) or Bob Parsons of GoDaddy (www.bobparsons.com).
The Retailer's Source for Content & Community
Special Report Web Marketing New, Usable Web Marketing Ap
Blogs don't need to be dry, impersonal corporate-speak. Interesting people with interesting opinions write interesting blogs, and readers find interesting blogs. The best blogs provide a real sense of their authors, and by reflection, of their authors' organizations.
To see how a blog can shape a company's public face, check out Joel Spolsky of Fog Creek (www.joelonsoftware.com), Matt Cutts of Google, (www.mattcutts.com/blog), Robert Scoble of Microsoft (http://scobleizer.wordpress.com) or Bob Parsons of GoDaddy (www.bobparsons.com).