The book's authors argue that marketplaces are conversations. Historically, people have gathered in marketplaces to swap stories and goods. This perspective got lost during the rise of mass production and mass communication. The Web brings it back. Today, successful online marketing depends not only on broadcast and reach but also on word-of-mouth — the high-tech equivalent of the human conversation in a souk, bazaar or general store porch.
Special Report Web Marketing New, Usable Web Marketing Ap
The book's authors argue that marketplaces are conversations. Historically, people have gathered in marketplaces to swap stories and goods. This perspective got lost during the rise of mass production and mass communication. The Web brings it back. Today, successful online marketing depends not only on broadcast and reach but also on word-of-mouth — the high-tech equivalent of the human conversation in a souk, bazaar or general store porch.