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The Retailer's Source for Content & Community
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The Retailer's Source for Content & Community
Special Report Web Marketing New, Usable Web Marketing Ap
Blogs and Your Brand
Blogs, employee blogs in particular, shape the perception of your brand. This small fact is revolutionary, and the best book on this revolution was written way back in 2000.
Six years ago, four Web writers turned their online idea swaps about Web communication into "The Cluetrain Manifesto: The End of Business as Usual" (Perseus Books, $14).