Special Report: The Three Ps - The Country House Pairs Traditional Products with New-age Production

Even with a standardized digital workflow in place, catalogers and their printers continually evaluate the workflow for inefficiencies and adjudicate the quality of the proofs based on the final printed products. “We calibrated carefully with Brown Printing when we began [to create our] digital workflow,” Grossman says. Regular calibration helps, but it’s the personal touch that ensures accurate color reproduction. After the catalog’s files and digital contract proofs arrive at the plant, Tony Pratt, prepress technical specialist at Brown, pulls a few test pages on its proofer to be sure the process and equipment haven’t drifted.