Special Report: The Three Ps - The Country House Pairs Traditional Products with New-age Production

The site includes all new merchandise as well as any remaining stock from previous catalogs. “Since the catalogs seem to have an unusually long shelf life,” says Grossman, “it’s helpful that customers can access [products] so easily. The Web site address appears on every spread in the catalog.”

Grossman explains that she primarily uses QuarkXPress and Adobe Photoshop to lay out the catalog’s pages, and the powerful Adobe Acrobat InProduction to RIP the native application files to PDF. The PDFs are proofed, then preflighted, and sent to the printer, Brown Printing, Woodstock, IL.