Special Report: The Three Ps - The Country House Pairs Traditional Products with New-age Production

Flip through a catalog from The Country House, and you’ll get a sense of the great care that goes into creating its pages. The Salisbury, MD-based company produces 10 issues a year; in 2001, that represented a print run of more than 7 million books.

The 7.5˝ x 10.5˝ catalog is chock full of colorful product images—everything from furnishings to collectibles. Any cataloger will tell you that high-quality photography that’s expertly rendered to ensure exact color and texture can translate into customer satisfaction and sales. This catalog is no exception.