Special Report: The Three Ps - Smart Specifying, The Paper Principle

To weather these types of storms, catalogers must take the initiative to learn as much as they can about paper. Evans offers a few quick tips for smart specifying:

• Always compare papers on the basis of cost per area, rather than by basis weight.

• Substituting a lower-brightness non-fluorescent paper for high-brightness highly fluorescent paper can reduce cost while achieving the same or better print gamut.